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2021-06期

涂鸦艺术在现代包装设计中的应用价值

单位:湖北艺术职业...     作者:代文毅     来源:工业设计杂志     时间:2021-06-25

摘 要:涂鸦艺术源自于街头文化,它以能够直观表达意义,风格多样,而被大众认识,其中的图案涂鸦更是以形式夸张,色彩惊艳,形式自由,而被大量应用。涂鸦艺术随着时代的发展不断革新,越来越多的设计作品中出现了中国图案涂鸦艺术的身影,它也作为一种新兴符号而被青少年所接受。本文从涂鸦艺术的发展与特点出发进行分析,探讨其与包装设计相结合的价值,以此强化涂鸦艺术的商业价值与美学效应。

关键词:涂鸦艺术;现代包装设计;应用价值


中图分类号:TB482 文献标识码:A

文章编码:1672-7053(2021)06-0100-02


Abstract:Graffiti art is derived from street culture, which is  recognized by the public for its intuitive expression of meaning and diverse styles. Among them, graphic graffiti is widely used for its exaggerated form, stunning color and free form. Graffiti art is constantly innovating with the development of The Times, and more and more design works show the figure of Chinese pattern graffiti art, which is also accepted by teenagers as an emerging symbol. This paper starts from the development and characteristics of graffiti art, and analyzes the value of combining with packaging design, so as to strengthen the commercial value and aesthetic effect of graffiti art.

Key Words:Graffiti art; Modern packaging design; Application value