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2021-06期

中国传统吉祥文化元素在产品设计中的运用

单位:北京化工大学     作者:秦硕,周俊良     来源:工业设计杂志     时间:2021-06-25

摘 要:现代社会的迅速发展,经济全球化的趋势使得全球人民对于交流方式产生了思考,各国之间的经济枢纽带动了人与人之间的联系。在中国传统吉祥文化元素中蕴含的吉祥、美好、圆满幸福是人们一直追求的。本文通过分析中国传统吉祥文化元素在产品设计中的运用现状,提出中国传统吉祥文化元素在产品设计中的应用价值及思路,并以故宫博物院文化创意产品为案例进行分析。以期为中国传统文化的传承提供思路,形成具有中国风的设计风格。

关键词:中国传统吉祥元素;产品设计;运用


中图分类号:TB472 文献标识码:A

文章编码:1672-7053(2021)06-0128-02


Abstract:With the rapid development of modern society and the trend of economic globalization, people all over the world have thought about the way of communication. The economic hub between countries has promoted the connection between people. In China, traditional auspicious cultural elements have rich connotations. Auspiciousness, beauty and complete happiness are the pursuit of Chinese people in all periods and nationalities. By analyzing the Chinese traditional auspicious cultural elements and their application status, this paper puts forward the application value and ideas in product design, and takes the specific cultural creative products of the Palace Museum as the case for analysis. It is expected to provide ideas for the innovative inheritance of traditional Chinese culture and form a design style represented by Chinese elements.

Key Words:Chinese traditional auspicious elements; product design; application