传统文化导向下的《标志设计》教学实践研究
摘 要：我国传统文化历史悠久、内涵独特，可以为标志设计提供肥沃的文化土壤。以传统文化为导向的《标志设计》教学，不仅可以提升学生的文化素养，而且还可以激发学生的创作灵感。文章通过研究传统文化导向下的《标志设计》教学内容、教学方法、教学评价等教学实践，以期帮助学生挖掘传统文化的内涵，引导学生设计出既富有创意又具有民族特色的现代标志。
关键词：传统文化；《标志设计》课程；教学实践
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2021)07-0064-02
Abstract：China's traditional culture has a long history and unique connotation, which provides a fertile cultural soil for logo design. The traditional culture-oriented teaching of "Logo Design" can not only improve students' cultural literacy, but also inspire their creativity. By studying the teaching contents, teaching methods and evaluation of "Logo Design" under the guidance of traditional culture, the article aims to help students explore the connotation of traditional culture, and guide them to design modern logos that are both creative and have national characteristics.
Key Words：Traditional Culture; "Logo Design"Course; Teaching Practice
