用户体验视角下的短视频APP界面设计比较研究
摘 要：本文从用户体验的角度出发，分析对比三款典型短视频APP抖音、快手、微视界面使用的视觉感知、交互感知，归纳三者之间的异同与优缺点，提出基于用户体验的短视频APP界面设计策略。总结出短视频APP界面设计中应充分考虑用户在视觉层面、交互层面、心理感知层面的需求，增强用户观看体验的沉浸感，营造社交互动氛围，注重用户主动选择性。通过本文的研究，以期能帮助提升短视频APP产品的用户粘性与市场竞争力。
关键词：用户体验；短视频APP；界面设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)07-0095-02
Abstract：This paper from the perspective of user experience, this paper analyzes and compares the visual perception and interactive perception used by three typical short video APPs, Douyin, Kuaishou and Micro-horizon, summarizes the similarities and differences, advantages and disadvantages of the three, and puts forward the interface design strategy of short video APPs based on user experience.It is concluded that the interface design of short video app should fully consider the needs of users in the visual level, interactive level and psychological perception level, enhance the immersion of users to enhance the viewing experience, create a social interaction atmosphere, and pay attention to users' initiative and selectivity, so as to enhance the user stickiness and market competitiveness of the product.
Key Words：User experience; Short video APP; Interface design
