传统文化类APP中的游戏化设计研究
摘 要：新媒体技术的发展为文化传播方式提供了更多的可能性，传统文化类APP成为传播传统文化的重要媒介。文章从传统文化类APP现状入手，首先，分析了当前传统文化类APP在链接用户、增强黏度等方面存在的问题；其次，阐述了传统文化类APP中的游戏化设计意义，并结合当下几款优秀的传统文化类APP游戏化设计案例，总结出设计策略，为传统文化类APP设计提供一定思路。
关键词：传统文化；APP；游戏化；设计；策略
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)08-0122-02
Abstract：The development of new media technology provides more possibilities for cultural communication, and traditional culture APP has become an important media to spread traditional culture. This article starts with the status quo of traditional cultural apps. First, it analyzes the current problems of traditional cultural apps in linking users and enhancing stickiness; expounds the meaning of gamification design for traditional cultural apps, and combines the current outstanding traditions. The case of cultural APP gamification design, summarizes the design strategy, and provides certain ideas for the design of traditional cultural APP.
Key Words：Traditional culture; APP; Gamification; Design; Strategy
