基于广州红色文化基因的文化创意形象设计
摘 要：广州作为“英雄城”有着宝贵的红色文化基因。文章首先分析了广州的红色文化基因、文化创意形象相关内容，并阐述了基于广州红色文化基因的文化创意形象设计意义；其次，总结归纳其设计流程。通过文章的研究，以期发挥文化创意形象设计的作用，为弘扬与传承广州红色文化赋能。
关键词：广州；红色文化基因；文化创意形象设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2021)08-0148-02
Abstract：As a "hero city", Guangzhou has a valuable red cultural gene. The article first analyzes Guangzhou’s red cultural genes and cultural creative image related content, and expounds the significance of cultural creative image design based on Guangzhou’s red cultural genes; secondly, summarizes its design process. Through the research of the article, we hope to give play to the role of cultural creative image design and empower the promotion and inheritance of Guangzhou red culture.
Key Words：Guangzhou; Red culture gene; Cultural and creative image design
