基于用户情感需求的代工生产商新产品开发研究
摘 要：文章以用户情感需求为切入点，探讨代工生产商新产品的开发。文章首先对代工生产商进行阐释，然后阐述了基于用户情感需求的代工生产商新产品开发的意义及策略，最后赋予实践。以期为代工生产商新产品开发具有一定的参考，提升产品的竞争力。
关键词：用户情感需求；代工生产商；新产品；开发
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)09-0083-03
Abstract： This paper discusses the development of OEM's new products from the perspective of users' emotional needs. This paper first explains OEM, then expounds the meaning and strategy of OEM's new product development based on users' emotional needs, and finally gives practice. It is expected to be a reference for OEM to develop new products and improve the competitiveness of products.
Key Words：user's emotional needs; Contract Manufacturers; New Products; Development
