智慧旅游背景下旅游服务APP用户体验设计研究
摘 要：随着互联网与旅游业的协调发展，“智慧旅游”一词应运而生，旅游服务APP也因此与人们的旅游体验密切相关。文章通过市场上的主流旅游服务APP的对比，分析现阶段旅游服务APP的主要类型，在体验产品基本功能的基础上，发现用户体验设计问题与价值，并提出用户体验设计思路。面对旅游市场的激烈竞争和用户旅游需求的变化，通过以上的研究和分析，助力智慧旅游背景下旅游服务APP用户体验设计。
关键词：智慧旅游；旅游服务APP；用户体验；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)09-0125-02
Abstract：With the coordinated development of Internet and tourism, the word "smart tourism" came into being, and tourism service app is closely related to people's tourism experience. Through the comparative analysis of the mainstream tourism service app in the market, this paper understands the main types of tourism service app at this stage, finds out the problems and values of user experience design based on the basic functions of experience products, and puts forward the ideas of user experience design. In the face of fierce competition in the tourism market and changes in user travel demand, through the above research and analysis, we can help the user experience design of tourism service app under the background of smart tourism.
Key Words：Smart Tourism; Tourism Service App; User Experience; Design
