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2021-09期

基于地域文化的城市视觉符号设计研究

单位:西华大学     作者:匡宇,王崇东     来源:工业设计杂志     时间:2021-09-29

摘 要:在自媒体和文化产业盛行的今天,城市视觉符号成为了城市文化推广的媒介和手段。各大城市都利用有辨识度和地域特色的城市视觉符号去推广城市文化,提升城市竞争力。文章首先明确了地域文化及城市视觉符号相关概念;其次,阐述了基于地域文化的城市符号设计意义;最后,总结归纳了城市视觉符城市视觉符号的设计思路,并通过实践论证了城市视觉符号设计的重要性和必要性。通过文章的研究,旨在去探索城市视觉符号的多元化价值。

关键词:地域文化;城市;视觉符号;设计


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2021)09-0133-02


Abstract:with the prevalence of we media and cultural industry today, urban visual symbols have become the media and means of urban cultural promotion. Major cities use recognizable and geographically distinctive urban visual symbols to promote urban culture and enhance urban competitiveness. The article first clarifies the regional culture; secondly, it explains the meaning of urban symbol design based on regional culture; finally, summarizes the design ideas of urban visual symbols related to the concept of urban visual symbols, and demonstrates the importance of urban visual symbol design through practice Sex and necessity. Finally, through the research of this article, it aims to explore the diversified value of urban visual symbols.

Key Words: regional culture; urban; visual symbol; design