吉林省红色旅游文化创意衍生品的开发研究
摘 要：文章首先分析了吉林省的红色资源，然后分析了目前吉林省红色旅游文化创意衍生产品开发存在产品结构单一、品牌意识淡薄、内涵与外延形式不足等问题，最后阐述吉林省红色旅游文化创意衍生品开发的价值，并提出相应的开发策略。以期为旅游文化创意产品开发提供一定的借鉴。
关键词：吉林省；红色文化；旅游衍生品；开发
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)09-0147-02
Abstract：This paper first analyzes cultural creativity and the red resources in Jilin Province, and then analyzes the existing problems in the development of the derivative products of red tourism and cultural creativity in Jilin Province, such as the product structure is single, the brand awareness is weak, the connotation and the extension form is insufficient. Finally, the value of the development of red tourism cultural creative derivatives in Jilin Province is expounded, and the corresponding development strategies and methods are put forward. It is expected to provide some reference for the development of tourism cultural creative products.
Key Words：Jilin Province; Red Culture; Tourism Derivatives; Development
