基于河北省地域文化符号的旅游文化创意产品设计
摘 要：旅游行业快速发展的今天，文化创意与旅游业如何更好融合并相互促进，已成为热门话题。为响应2020年河北省政府发布的大力发展旅游文化创意产业的号召，文化创意产品开始寻求新的发展方向。本文首先对河北省地域文化符号进行概述，并归纳出河北省旅游文化创意产品现存问题；其次提出旅游文化创意产品设计应遵循的原则；最后根据符号学原则，完成河北省旅游文化创意产品设计。以期通过运用地域文化符号来进行旅游文化创意产品设计的新方式，推动河北省旅游文化创意产业发展。
关键词：河北；地域文化；符号；旅游文化创意产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)10-0147-02
Abstract：With the rapid development of the tourism industry today, how to better integrate and promote cultural creativity and tourism has become a hot topic. In response to the call of the Hebei Provincial Government to vigorously develop the tourism cultural and creative industry in 2020, cultural and creative products have begun to seek new development directions. This article first summarizes the existing problems of the tourism cultural and creative industry in Hebei Province, and secondly proposes the characteristics that should be followed in the design of tourism cultural and creative products. Finally, according to the semiotic principles, two designs of tourism cultural and creative products in Hebei Province are completed in order to use regional cultural symbols for tourism. The new way of cultural creative product design promotes the development of tourism and cultural creative industries in Hebei Province.
Key Words：Hebei; regional culture; symbols; Tourist Cultural Innovation Products; design
