电梯投影广告的连续性设计研究
摘 要：文章首先对电梯投影广告的概念、类别、企业及消费者需求进行梳理；其次总结现有的四类电梯投影广告在连续性、广告形式、消费者接受度等方面存在的问题，并进一步对电梯投影广告的连续性设计进行阐述；最后提出提高电梯投影广告连续性可以从控制广告时间、混搭设计、广告词连续性三个方面出发。通过本文的研究，以期优化电梯投影广告连续性，提高其经济价值。
关键词：电梯；投影广告；连续性；方法
中图分类号：F713.81 文献标识码：A
文章编码：1672-7053(2021)11-0085-02
Abstract： This paper combs the concept, category, enterprise and consumer demand of elevator projection advertising, summarizes the problems existing in the continuity, advertising form and consumer acceptance of the existing four types of elevator projection advertising, and further expounds the continuity design of elevator projection advertising. Finally, it puts forward that to improve the continuity of elevator projection advertising, we can control the advertising time, the advertising form and the consumer acceptance Mix and match design and continuity of advertising words. Through this study, we hope to optimize the continuity of elevator projection advertising and improve its economic value.
Key Words：Elevator; projection ads; Continuity; Method
