渝东南地区民间手工艺荣昌陶瓷文化创意产品设计研究
摘 要：文章通过对渝东南地区非物质文化遗产荣昌陶瓷的实地调研，以荣昌陶瓷为设计对象，将荣昌陶瓷文化的教育性、传承性、审美性等多个特征因素灵活运用于文化创意产品设计中，采用实地调研法、访谈法以及文献法，围绕建立以特色资源为根本的文化创意产品价值链，让设计赋能地域资源，以此推动地区民间手工艺的传播和发展。
关键词：渝东南；民间手工艺；荣昌陶瓷；文化创意产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2022)01-0144-03
Abstract：Based on the field investigation of Rong Chang ceramics, an intangible cultural heritage in southeast China, this paper takes Rong Chang ceramics as the design object, and flexibly applies educational, inherited, aesthetic and other characteristics of Rong Chang ceramics culture into creative product design. Using the field research method, interview method and literature method, based on the characteristic resource has been around fundamental product value chain, focusing on the establishment of a value chain of cultural and creative products based on characteristic resources, enabling design to empower regional resources, so as to spread and develop folk handicrafts in the region.
Key Words：Southeastern area of Sichuan; Folk Handicraft; Rongchang Ceramics; Cultural and Creative Products; Design
