乡村振兴背景下农产品生态包装设计研究
摘 要：随着乡村振兴战略的不断推进，农产品在推介乡村物质资源、促进经济发展等方面起到重要的作用。但目前农产品包装存在包装结构与造型较为简单、视觉设计缺乏个性、包装材料缺少环保性的问题。文章从生态包装视角出发，分析目前农产品包装设计短板，挖掘农产品生态包装设计策略，从而助力乡村振兴战略，促进农产品生态包装设计的新范式形成。
关键词：乡村振兴；农产品；生态包装；设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2022)01-0075-02
Abstract：With the continuous advancement of the rural revitalization strategy, agricultural products play an important role in promoting rural material resources and promoting economic development. However, the current agricultural product packaging has the problems that the packaging structure and shape are relatively simple, the visual design lacks individuality, and the packaging materials lack environmental protection. From the perspective of ecological packaging, this paper analyzes the current shortcomings of agricultural product packaging design, and explores the design strategies of agricultural product ecological packaging, so as to help the rural revitalization strategy and promote the formation of a new paradigm of agricultural product ecological packaging design.
Key Words：Rural Revitalization; Agricultural Product; Ecological Packaging; Design
