基于心流理论的“昆曲十番”数字文化创意产品设计
摘 要：为进一步丰富遂昌“昆曲十番”数字文化产业的创意环境，扩大中国传统文化在国际上的竞争力，提高民族自信心，文章通过对心流理论的研究分析，探究“昆曲十番”数字文化创意产品设计。文章首先对心流理论和数字文化创意产品的概况进行了探究；其次，分析了“昆曲十番”及其数字文化创意产品的现状；最后，基于心流理论梳理了“昆曲十番”数字文化创意产品设计意义及思路，并进行了相关实践。通过文章的研究，以期用户在使用数字产品过程中能够获得沉浸式的体验，从而实现推广和传承遂昌“昆曲十番”的目的。
关键词：心流理论；昆曲十番；数字文化创意产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2021)12-0146-02
Abstract：In order to further enrich the creative environment of the digital cultural industry of "Kunqu Opera Shifan" in Suichang, expand the international competitiveness of Chinese traditional culture and improve national self-confidence, this paper explores the design of digital cultural creative products of "Kunqu Opera Shifan" through the research and analysis of flow theory. This paper first explores the general situation of flow theory and digital cultural creative products, then analyzes the current situation of "Kunqu Opera Shifan" and its digital cultural creative products, and finally based on the flow theory, the meaning and ideas of the design of "Kunqu Opera Shifan" digital cultural creative products were sorted out, and related practices were carried out. Through the research of this paper, it is expected that users can obtain an immersive experience in the process of using digital products，so as to realize the purpose of promoting and inheriting "Kunqu Opera Shifan".
Key Words：Flow Theory; Kunqu Opera Shifan; Digital Cultural and Creative Products; Design
