绍剧脸谱符号在绍兴印糕包装设计中的应用研究
摘 要：绍剧与绍兴印糕皆为绍兴独特的文化遗产，绍剧脸谱符号拥有典型的审美性、装饰性、艺术性，绍兴印糕寓意美好，陪伴绍兴人一生。但如今都处于传承的劣势地位。因此，文章将绍剧脸谱符号融入绍兴印糕的包装设计中，旨在打破绍兴印糕包装缺乏审美性、独特性、文化性的困局，也能填补绍剧脸谱符号的视觉应用空白。文章首先概述了绍剧脸谱符号；其次，探讨了绍剧脸谱符号在绍兴印糕包装设计中的应用意义；再次，提出了绍剧脸谱符号在绍兴印糕包装设计中的应用流程；最后，进行了设计实践。通过文章的研究，以期为国内其他地域性糕点的包装设计提供有效、实际的参照。
关键词：绍剧脸谱符号；绍兴印糕；包装设计；应用
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2022)03-0118-03
Abstract：Both Shaoxing Opera and Shaoxing Indian Cake are unique cultural heritages of Shaoxing. Shaoxing Opera masks have typical aesthetics, decoration and artistry. But now they are in a disadvantaged position of inheritance. Therefore, the article integrates the Shaoxing opera mask symbols into the packaging design of Shaoxing Indian cakes, aiming to break the predicament of the lack of aesthetics, uniqueness and culture in the packaging of Shaoxing Indian cakes, and also to fill the visual application gap of Shaoxing opera masks. The article firstly summarizes the Shaoxing opera mask symbols; secondly, discusses the application significance of Shaoxing opera masks in the packaging design of Shaoxing Indian cakes; thirdly, puts forward the application process of Shaoxing opera masks in the packaging design of Shaoxing Indian cakes; finally, the design practice is carried out . Through the research of the article, it is expected to provide an effective and practical reference for the packaging design of other regional pastries in China.
Key Words：Shaoxing Opera Facial mask symbol; Shaoxing printing cake; Packaging design; Application
