AR增强现实技术在商业展示空间中的应用研究
摘 要：现阶段，我国先进的数字化技术在各个领域的应用愈加广泛，商业展示空间也不例外。随着体验经济的发展，人们对商业展示空间提出了更高的要求，随之AR增强现实技术应用到商业展示空间当中。文章首先对AR增强现实技术与商业展示空间的相关概念进行了阐述；其次，分析了AR增强现实技术在商业展示空间中的应用意义及原则；最后从三方面归纳了其应用策略。通过文章的研究，以期更新商业展示空间的展示方式，进而满足现代消费者不断提升的消费体验需求。
关键词：AR增强现实技术；数字化；商业展示空间；应用
中图分类号：TU242.5 文献标识码：A
文章编码：1672-7053(2022)04-0101-03
Abstract：At this stage, China's advanced digital technology is increasingly widely used in various fields, and commercial exhibition space is no exception. With the development of experience economy, people put forward higher requirements for commercial exhibition space, and then AR augmented reality technology is applied to commercial exhibition space. Firstly, this paper expounds the concepts of AR augmented reality technology and commercial display space. Secondly, it analyzes the application significance and principle of AR augmented reality technology in commercial exhibition space. Finally, the application strategy is summarized from three aspects. Through the research of this paper, it is expected to update the display mode of commercial display space, so as to meet the constantly improving consumption experience needs of modern consumers.
Key Words：AR Augmented Reality Technology; Digitization; Commercial exhibition space; Application
