浅析徽州马头墙中的设计符号学
摘 要：马头墙作为徽州文化的代表，是徽州匠人们在环境、经济和文化等各方面条件影响下不断创造的结果。文章以设计符号学作为理论支撑，来解析马头墙及其构件，使读者更直观明了地了解马头墙的建造内涵及意义，有利于徽州传统文化墙的传播。文章基于符号学理论分析，从语意、语用、语境、语构四个维度对徽派建筑马头墙展开研究，对马头墙上设计符号进行认知与解读，然后对代表徽文化的马头墙文化进行更深刻分析。以期推进马头墙纹样在现代设计应用中的发展，促进徽州传统文化的保护和传承。
关键词：设计符号学；徽州马头墙；传承
中图分类号：TU241.5 文献标识码：A
文章编码：1672-7053(2022)04-0122-03
Abstract：As a major representative of Huizhou culture, the horse head wall is the result of the continuous creation of Huizhou craftsmen under the influence of environmental, economic and cultural conditions. This article uses design semiotics as the theoretical support to analyze the horse head wall and its components, so that readers can understand the construction connotation and significance of the horse head wall more intuitively and clearly, which is more conducive to the dissemination of Huizhou traditional cultural walls. Based on the theoretical analysis of semiotics, this article studies the horse head wall of Hui style architecture from four dimensions: semantics, pragmatics, context and language structure, and discusses the cognition and interpretation of the design symbols on the horse head wall, and the representative Hui culture. The horse head wall culture for a more in-depth analysis. In order to promote the development of horse head wall patterns in modern design and application, and promote the protection and inheritance of Huizhou traditional culture.
Key Words：Design Semiotics; Huizhou Horse Head Wall; Inheritance
