高校文化创意产品设计研究
摘 要：高校文化创意产品是保存高校文化内涵、弘扬高校文化精神、提高高校知名度的重要媒介，因此越来越受到高校的重视。文章首先阐述了高校文化创意产品设计的现状，然后对高校文化创意产品的消费者进行分析，最后提出高校文化创意产品设计的基本原则和策略。以期为高校文化创意产品设计提供一定借鉴。
关键词：高校；文化创意产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2022)05-0065-03
Abstract：College cultural creative products are important media to preserve the cultural connotation of colleges and universities, promote the cultural spirit of colleges and universities, and improve the popularity of colleges and universities. This paper first expounds the present situation of cultural creative product design in colleges and universities, then analyzes the consumers of cultural creative products in colleges and universities, and finally puts forward the basic principles and strategies of cultural creative product design in colleges and universities. In order to provide some reference for cultural creative product design in colleges and universities.
Key Words：Colleges; Cultural and creative products; Design
