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2022-05期

用户体验视角下鞍钢文化宣传APP设计对策研究

单位:辽宁科技大学     作者:宁佳栋,梅云     来源:工业设计杂志     时间:2022-05-24

摘 要:鞍钢作为我国最早建设起来的大型钢铁企业,具有丰厚的文化底蕴与大量的工业遗产,文章基于用户体验视角,利用鞍钢文化遗产,进行文化宣传APP设计对策研究。文章首先对用户体验与鞍钢文化宣传现状进行概述;其次,对市面文化宣传APP进行竞品分析,确定产品定位;再次,总结用户体验视角下鞍钢文化宣传APP设计意义;最后,提出用户体验视角下鞍钢文化宣传APP设计对策,以期为鞍钢文化发展乃至东北老工业基地发展注入新的动力。

关键词:用户体验;鞍钢文化;APP设计;对策


中图分类号:J524 文献标识码:A

文章编码:1672-7053(2022)05-0125-03


Abstract:As the first large-scale iron and steel enterprise built in China, Anshan Iron and Steel Group Corporation has rich cultural heritage and a large number of industrial heritage. Based on the perspective of user experience, this paper uses Anshan Iron and Steel Group Corporation's cultural heritage to study the design countermeasures of cultural publicity app. Firstly, this paper summarizes the current situation of user experience and Anshan Iron and Steel Group Corporation's cultural publicity, and then analyzes the competitive products of market cultural publicity app, Determine the product positioning. Thirdly, summarize the significance of Anshan Iron and Steel Group Corporation cultural publicity App Design Countermeasures from the perspective of user experience, and finally put forward Anshan Iron and Steel Group Corporation cultural publicity App Design Countermeasures from the perspective of user experience, in order to inject new impetus into the development of Anshan Iron and Steel Group Corporation culture and even the development of northeast old industrial base.

Key Words:User Experience; Anshan Iron and Steel Group Corporation Culture; App Design; Countermeasure