基于KANO模型的方志敏纪念馆红色文化创意产品设计研究
摘 要：为提升参观者对方志敏纪念馆红色文化创意产品的满意度，促进方志敏红色革命精神的传播，文章以KANO模型的研究方法为基本框架，以参观者数据为基础，探究出参观者对方志敏纪念馆红色文化创意产品的创新设计偏好和感性需求元素，针对方志敏纪念馆的红色文化创意产品的文化属性进行参观者喜好偏好研究，并运用文化研究理论之三层次法建立文化创意产品的设计要点，最后设计研究出作为方志敏红色革命精神的物质载体的系列文化创意产品，以促进红色文化的多元化发展。
关键词：KANO模型；红色文化创意产品；设计
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2022)06-0031-03
Abstract：In order to improve the satisfaction of visitors to the red cultural and creative products of Fang Zhimin Memorial Hall and promote the spread of Fang Zhimin's red revolutionary spirit, this article takes the research method of the KANO model as the basic framework and the visitor data as the basis to explore the visitor Fang Zhimin. The innovative design preferences and perceptual demand elements of the red cultural and creative products of the Memorial Hall, and the cultural attributes of the red cultural and creative products of the Fang Zhimin Memorial Hall are studied on the preferences of visitors, and the three-level method of cultural research theory is used to establish the design points of cultural and creative products. Finally, a series of cultural and creative products are designed and researched as the material carrier of Fang Zhimin's red revolutionary spirit to promote the diversified development of red culture.
Key Words：KANO model; Red Cultural and Creative Products; Design
