基于家族化设计理念的特斯拉汽车设计特征研究
摘 要：家族化设计是一种重要的设计方法，能够有效帮助企业树立品牌形象。作为热门新能源汽车品牌，特斯拉汽车的外观设计具有显著的家族化特征。为研究特斯拉汽车的家族化设计，文章采用构建家族设计因子库的方式，对特斯拉汽车多种的外观和内饰部件的设计样式进行归纳和研究，以期为国内自主品牌车型家族化的设计提供参考。
关键词：汽车设计；家族化；特斯拉；产品族DNA
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2022)06-0049-03
Abstract：Family design is an important design method, which can effectively help enterprises establish brand image. As a popular brand of new energy vehicles, the appearance design of Tesla cars has significant family characteristics. In order to study the family design of Tesla cars, this paper adopts the method of building the family design factor library to summarize and study the design styles of various exterior and interior components of Tesla cars, so as to provide reference for the family design of domestic self-owned brand models.
Key Words：Car design; Family design; Tesla; Product family DNA
