潮流玩具的设计理念在文化创意产品设计中的应用
摘 要：潮流玩具虽然是一个时代的产物，但从其产品开发到营销的每一环节对文化创意产品的开发设计以及营销都具有现实性的借鉴意义。文章旨在分析潮流玩具的设计及营销理念，将这种设计理念应用于文化创意产品设计中。通过对潮流玩具设计理念的剖析，探索文化创意产品设计的新途径、新方法，进一步指导设计师进行文化创意产品设计创新，为设计师通过设计实践更好的发扬和传播文化，提供理论支持。
关键词：产品设计；潮流玩具；文化创意产品；设计策略
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2022)06-0052-03
Abstract：Although designer toys are a product of an era, every link from product development to marketing has practical reference significance for the development, design and marketing of cultural and creative products. The purpose of this article is to analyze the design and marketing concept of designer toys, and apply this design concept to the design of cultural and creative products. Through the analysis of designer toy design concepts, explore new ways and methods of cultural and creative product design, further guide designers to design and innovate cultural and creative products, and provide theoretical support for designers to better develop and spread culture through design practice.
Key Words：Product Design; Designer toy; Cultural and creative products; Design strategy
