浙江省农产品区域公用品牌设计探析
摘 要：为提升农产品区域公用品牌的视觉审美与传播性，文章尝试围绕浙江省农产品区域公用品牌设计展开研究。首先，对浙江省农产品区域公用品牌的发展进行概述；其次，对浙江省农产品区域公用品牌设计的典型案例进行深入分析，得出现阶段农产品区域公用品牌设计存在的部分问题；最后，对浙江省农产品区域公用品牌的设计意义进行了深度地研究，并且在研究的基础上对品牌设计思路尝试创新。通过文章的研究，以期推动地方农产品区域公用品牌设计的发展。
关键词：浙江省；农产品；区域公用品牌；设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2022)06-0067-03
Abstract：In order to improve the visual aesthetics and communication of regional public brands of agricultural products. This paper attempts to study the regional public brand design of agricultural products in Zhejiang Province. Firstly, an overview of the development of regional public brands of agricultural products in Zhejiang Province; Secondly, it makes an in-depth analysis of the typical cases of regional public brand design of agricultural products in Zhejiang Province, and obtains some problems existing in the regional public brand design of agricultural products at this stage; Finally, this paper makes an in-depth study on the design significance of regional public brand of agricultural products in Zhejiang Province, and tries to innovate the brand design ideas on the basis of the research. Through the research of this article, in order to promote the development of regional public brand design of local agricultural products.
Key Words：Zhejiang Province; Agricultural products; Regional public brand; Design
