用户期望与感知不一致视角下的产品创新设计研究
摘 要：为了有效提升用户对产品的关注度，文章提出了基于期望不一致理论的产品设计策略。首先，阐述了期望不一致理论及相关概念。然后，分析了期望与感知不一致下的惊奇情绪与满意情绪，并结合相关理论视觉化了产品体验中两种情绪的生成机理。最后，依据情绪生成机理及产品形象的分类，从三个角度结合产品典型案例，提出了相应的产品设计策略，以期为产品创新设计提供新的思路。
关键词：期望；感知；不一致；产品设计；创新设计
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2022)08-0050-03
Abstract：In order to effectively improve users' attention to products, a product design strategy based on expectation inconsistency theory is proposed. Firstly, it expounds the theory of expectation inconsistency and related concepts; then it analyzes the surprise emotion and satisfaction emotion under the inconsistency of expectation and perception, and visualizes the generation mechanism of the two emotions in product experience combined with relevant theories; finally, according to the emotion generation mechanism and the classification of product image, this paper puts forward the corresponding product design strategies from three angles and combined with typical product cases, so as to provide reference for designers to reasonably use the inconsistency between expectation and perception in product design.
Key Words：Expectation; Perception; Inconsistency; Product Design; Innovative Design
