《山海经》 异兽形象元素在文化创意产品设计中的应用
摘 要：文章通过分析《山海经》在文化创意产业中的应用现状，研究《山海经》异兽文化并对异兽形象进行造型分析，探讨异兽形象元素提取方法，包对图形元素、色彩元素等进行解构与重整，并在文化创意产品设计中进行实践应用，完成基于箴鱼、鶌鶋、三足龟等形象的餐具系列设计。文章意在探讨异兽形象元素在文化创意产品设计中的应用，该设计理念和设计方法可以为文化创意产品设计融入文化元素提供参考。
关键词：产品设计；文化创意产品；《山海经》；异兽
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2022)08-0119-03
Abstract： This paper analyzes the application status of "Shan hai Jing" in the cultural and creative industry, studies the mythical animal culture in "Shan hai Jing", analyzes the image of the mythical animal, including graphic elements, color elements. Then the paper deconstructs and reorganizes the above elements, discusses the extraction method of animal culture elements, and applies it in the design of creative and cultural products of tableware series. This paper aims to discuss the application of the mythical animal image elements in the creative and cultural product design, and the design concept and method can provide reference for the design of creative and cultural product incorporating cultural elements.
Key Words：Product Design; Creative and Cultural Product; "Shan hai Jing"; Mythical Animal
