意象图式在工业设计中的应用研究
摘 要：文章在文献阅读的基础上进行意象图式理论解析，结合工业设计与意象图式的特点分析二者的联系。在一般设计流程之上总结意象图式视角下的设计流程，并通过具体的设计案例归纳意象图式在工业设计中的应用思路。依据人类信息处理特性并结合意象图式与隐喻映射之间的关系，将意象图式在工业设计中的应用思路总结为：在外显层面传达特定的设计思想，在内隐层面达成直觉型设计。在意象图式视角下进行设计探索，为工业设计创新提供新的思路与方法。
关键词：意象图式；隐喻；认知结构；工业设计；设计流程
中图分类号：TB47 文献标识码：A
文章编号：1672-7053(2022)09-0098-03
Abstract：On the basis of literature reading, this article analyzes the theory of image schema, and analyzes the relationship between the characteristics of industrial design and image schema. Based on the general design process, the design process from the perspective of image schema is summarized, and the application ideas of image schema in industrial design are summarized through specific design cases. According to the peculiarity of human information processing and the relationship between image schema and metaphor mapping, the application of image schema in industrial design is divided into: at the explicit level communicating specific design ideas and achieving intuitive design at the implicit level. Design exploration from the perspective of image schema provides new ideas and methods for industrial design innovation.
Key Words：Image Schema; Metaphor; Cognitive Structure; Industrial Design; Design Process
