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2022-10期

基于情境认知的冰雪民俗文化功能游戏设计研究

单位:哈尔滨工业大学     作者:张宏,李镇宇     来源:工业设计杂志     时间:2022-10-21

摘 要:为把握北京冬奥会契机,增强本土特色冰雪文化传播力与影响力,文章提出运用情境认知理论进行游戏设计的思路,探讨了文化功能游戏在传播冰雪文化方面具有的优势。基于情境认知理论,以哈尔滨“采冰节”为蓝本,开发了一款冰雪民俗文化主题的功能游戏,帮助用户在情境中感受中国特色冰雪文化与人文魅力。通过文章的研究,以期为新媒体时代下中国特色冰雪文化传播与弘扬做出一些探索,为同类文化创意产品设计提供一定的借鉴和参考。

关键词:情境认知;冰雪文化;文化功能游戏;设计


中图分类号:J524 文献标识码:A

文章编号:1672-7053(2022)10-0113-03


Abstract:In order to seize the opportunity of the Beijing Winter Olympics and enhance the dissemination and influence of local characteristic ice and snow culture, the article proposes the idea of using situational cognition theory for game design, and discusses the advantages of cultural function games in disseminating ice and snow culture. Based on the theory of situational cognition, and based on the "Ice Picking Festival" in Harbin, a functional game with the theme of ice and snow folk culture has been developed to help users experience the ice and snow culture and humanistic charm with Chinese characteristics in the context. Through the research of the article, it is expected to make some explorations for the dissemination and promotion of ice and snow culture with Chinese characteristics in the new media era, and to provide certain reference and reference for the design of similar cultural and creative products.

Key Words:Situational Cognition; Ice And Snow Culture; Cultural Function Games; Design