文化创意产品的IP化构建与设计研究
摘 要：随着数字技术的快速发展，我国文化创意产业不断转型升级，文化创意产品已经成为文化产业中的主流商品。文化创意产品的IP（Intellectual Property，知识产权，以下简称IP）化构建促使其销售热度不断攀升。文章对文化创意产品以及IP化的构建进行研究，解析了相关概念，分析了文化创意产品的IP化构建思路，归纳了文化创意产品的IP化设计原则，旨在帮助文化创意产品更好地进行IP化设计转型。
关键词：文化创意产品；IP化；构建；设计
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2022)11-0058-03
Abstract：With the rapid development of digital technology, my country's cultural and creative industries have been continuously transformed and upgraded, and cultural and creative products have become mainstream commodities in the cultural industry. The IP (Intellectual Property, intellectual property, hereinafter referred to as IP) construction of cultural and creative products has prompted their sales to continue to rise. The article studies the construction of cultural and creative products and IP, analyzes related concepts, analyzes the ideas of IP-based construction of cultural and creative products, and summarizes the IP-based design principles of cultural and creative products, aiming to help cultural and creative products to better develop. IP-based design transformation.
Key Words：Cultural and creative products; IP construction; constructing; design
