洛阳牡丹文化旅游衍生品的创新设计研究
摘 要：2021年11月，洛阳成为东亚文化之都的候选城市，展现出历史文化名城的底气。在进行文化旅游衍生品的创新设计时，是否能将传统的传承和现代的创新进行有效的结合，是文化创意产品设计的关键。当前，洛阳牡丹文化发展和资源利用的主要形式是开发文化旅游，文章基于文化旅游衍生品的基本特征，通过对牡丹文化旅游衍生品的现状进行分析，找出其发展存在的问题，提出创新设计的策略。以期在数智时代背景下，以花为媒，有效提取牡丹文化设计的元素，进行衍生品创意开发，以此来促进洛阳牡丹文化旅游产业的发展。
关键词：洛阳；牡丹文化；文化旅游；衍生品；设计创新
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2022)11-0149-03
Abstract：In November 2021, Luoyang was successfully selected as a candidate city for the East Asian Cultural Capital, demonstrating the confidence of a historical and cultural city. In the creative design of cultural tourism derivatives, whether the traditional inheritance and modern innovation can be effectively combined is the key to cultural creativity. At present, the main form of Luoyang peony culture development and resource utilization is the development of cultural tourism. Based on the basic characteristics of cultural tourism derivatives, this paper analyzes the current situation of peony cultural tourism derivatives, finds out the existing problems in its development, and innovates design strategies.Under the background of the era of digital intelligence, flowers are used as a medium to effectively extract peony cultural design elements, carry out creative development of derivative products, and let things grow flowers, so as to promote the development of Luoyang peony cultural tourism industry.
Key Words：Luoyang; Peony Culture; Cultural Tourism; Derivatives; Design Innovation
