轨道列车外观产品识别系统应用研究——以德铁ICE列车为例
摘 要：产品识别系统能够使产品系列得到规范化与有序化。伴随着铁路运输业的发展，各国铁路运营商为强化自身品牌形象，加强企业竞争力，在产品特征、企业形象等方面逐步形成了具有统一识别性的传播形象。文章以产品识别系统为出发点，通过建立产品识别系统的分析模型，以德铁的ICE列车系列为例，对列车外观产品识别系统的设计进行分析，剖析产品识别系统在轨道交通领域的运用和发展。
关键词：轨道列车；产品识别系统；德铁；ICE列车
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2023)03-0076-03
Abstract：The product identification system can make the product series standardized and orderly. With the development of the railway transportation industry, in order to strengthen their own brand image and enhance their corporate competitiveness, railway operators have gradually formed a communication image with their own country or unified identification in terms of product characteristics and corporate image. Taking the product identification system as the starting point, this paper builds a model through the analysis of the product identification system, explores the design of the product identification system for the appearance of trains and analyzes the application and development of the product identification system in the field of rail transit vehicles by taking the ICE train series research of Deutsche Bahn as an example.
Key Words：Rail Train; Product Identification System; German Railway; ICE Train
