基于CiteSpace的国潮设计研究
摘 要：近年来，国潮作为消费时尚中的独特表现，逐渐引起了学界的关注。文章基于CiteSpace对我国国潮产品的发展与设计现状进行可视化分析，并采用关键词的聚类分析，显示目前国潮设计主要集中在内容设计和市场营销两个方面，而且仍然处在浅层次的开发阶段，尚需改进和提升。最后，从政府、社会、消费者、科技与文化几个角度提出国潮设计的相关建议，以期对未来的国潮设计发展提供有益的参考。
关键词：CiteSpace；国潮设计；可视化分析；聚类分析；表达
中图分类号：TB472 文献标识码：A
文章编号：1672-7053(2023)03-0118-03
Abstract：In recent years, China-Chic, as a unique expression of consumer fashion, has gradually attracted the attention of the academic community. Based on CiteSpace, this paper makes a visual analysis of the development and design status of China-Chic products in China, and uses keyword clustering analysis to show that China-Chic design is mainly focused on content design and marketing, and is still in the shallow development stage, which needs to be improved and promoted. Finally, from the perspective of government, society, consumers, science and technology and culture, this paper puts forward suggestions on China-Chic design, hoping to provide useful reference for the future development of China-Chic design.
Key Words： CiteSpace; China-Chic Design; Visual Analysis; Clustering Analysis; Expression
