信阳文化元素在茶叶包装设计中的应用研究
摘 要：文章旨在深入研究茶叶包装设计，聚焦于信阳文化元素在其中的创新性应用。通过对信阳文化独特元素的深入分析与巧妙结合，提升包装的文化价值与市场吸引力。茶叶包装在某些方面的缺失和不足已成为市场竞争中的短板。因此，文章首先核心聚焦于以茶叶包装为核心融入本土文化特色，并总结包装中存在缺乏地域性、缺乏创新性、缺乏环保性的问题。其次，从三个不同方面探讨将信阳文化元素在茶叶包装设计中的应用价值。最后，提取信阳文化元素来展开设计实践。以期在实际应用中，通过视觉设计赋能产品，提升茶叶的品牌价值，为地域性产品包装设计提供新思路。
关键词：工业设计；包装设计；信阳文化元素；茶叶
中图分类号：TS206.2 文献标识码：A 文章编号：1672-7053(2024)07-0122-04
Abstract：This paper aims to deeply study the design of tea packaging, focusing on the innovative application of Xinyang cultural elements in it. Through in-depth analysis and ingenious combination of unique elements of Xinyang culture, the cultural value and market attraction of packaging are enhanced. The lack and insufficiency of tea packaging in some aspects has become a short board in its market competition. Therefore, the article first focuses on the integration of local cultural characteristics with tea packaging as the core, and summarizes the lack of regionalism, lack of innovation and lack of environmental protection in packaging. Secondly, the paper discusses the application value of integrating Xinyang cultural elements into tea packaging design from three different aspects. Finally, Xinyang cultural elements are extracted to carry out design practice. In order to enhance the brand value of tea and provide new ideas for regional product packaging design through visual design as enabling products in practical applications.
Key Words：Industrial Design; Packaging Design; Xinyang Cultural Elements; Tea Leaf
