青年亚文化视角下的郑州文化创意产品设计
摘 要：为增强青年亚文化群体对郑州市文化创意产品的认同感，文章首先对郑州市文化创意产品设计的现状进行梳理，分析青年亚文化在文化创意产业中的价值。其次，解析影响青年亚文化群体认同感的主要因素，探索文化创意产品的价值、属性、品牌、形象、风格与综合认同感之间的内在联系与相关性。结果表明，文化创意产品的风格与青年亚文化群体的综合认同感之间存在显著的强相关性。最后，进行郑州文化创意产品的设计实践，满足青年亚文化群体对郑州市文化创意产品的个性化需求，进一步提升文化创意产品设计的针对性和吸引力，并为地域性文化创意产品的设计提供有益的参考和借鉴。
关键词：工业设计；文化创意产品；青年亚文化；郑州文化；青年群体
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2024)10-0029-05
基金项目：郑州市2023年度社科调研课题项目“基于青年亚文化用户视角的郑州文创产品设计实践路径研究”（ZSLX20230312）；河南省教育科学规划一般课题“国家一流本科专业建设背景下视觉传达设计课程协同创新机制研究”（2022YB0111）
Abstract：To enhance the identification of young subcultures with cultural and creative products in Zhengzhou, this article first reviews the current situation of cultural and creative product design in Zhengzhou and analyzes the value of youth subcultures in the cultural and creative industry. Secondly, analyze the main factors that affect the identity of young subcultural groups, and explore the intrinsic connection and correlation between the value, attributes, brand, image, style, and comprehensive identity of cultural and creative products. The results indicate a significant strong correlation between the style of cultural and creative products and the comprehensive sense of identity of young subcultural groups. Finally, the design practice of cultural and creative products in Zhengzhou is carried out to meet the personalized needs of young subcultural groups for cultural and creative products in Zhengzhou, further enhancing the pertinence and attractiveness of cultural and creative product design, and providing useful references and inspirations for the design of regional cultural and creative products.
Key Words：Industrial Design; Cultural and Creative Products; Youth Subculture; Zhengzhou Culture; Youth Group
