乡村文化基因转译下的农产品生态包装设计研究
摘 要：针对部分农产品包装形式不科学、不环保、无法匹配农产品发展水平的问题，文章提出一种乡村文化基因转译下的农产品生态包装设计研究方法。文章以农产品的生态包装设计为研究对象，探究乡村文化元素形象在农产品包装设计中的应用模式。基于基因转译方法探究乡村文化元素的提取方法和使用方式，探讨农产品采用生态包装设计的策略，从中探索设计流程与方法，并从文化内涵、形式外观、使用材料等层面提出包装设计的创新发展策略。
关键词：乡村文化；基因转译；农产品；生态；包装设计
中图分类号：TB482 文献标识码：A 文章编号：1672-7053(2025)01-0044-04
基金项目：2022年北京市社会科学基金项目“文化产业助力北京乡村振兴研究”（22JCC086）
Abstract：Aiming at the problems that some agricultural products packaging forms are not scientific, environmental protection and can not match the development level of agricultural products, this paper puts forward a research method of ecological packaging design of agricultural products under the translation of rural cultural genes. This paper takes the ecological packaging design of agricultural products as the research object to explore the application model of rural cultural elements in the packaging design of agricultural products. Based on the gene translation method, this paper explores the extraction method and use mode of rural cultural elements, discusses the strategy of adopting ecological packaging design for agricultural products, explores the design process and method, and puts forward innovative development strategies of packaging design from the aspects of cultural connotation, form and appearance, and use of materials.
Key Words：Rural Culture; Gene Translation; Agricultural Products; Ecology; Package Design
