基于用户体验的教育品牌视觉形象设计
摘 要：随着经济社会的繁荣发展，传统单一、被动式的选择已不能满足当代消费者的需求。消费者越来越追寻差异、优质及多元的消费体验。文章基于用户体验设计原理，对“小野丫”成长俱乐部的视觉形象进行了调研和设计应用。结合当前市场发展、应用案例分析法分析教育品牌形象案例，使用文献研究法对研究进行分析和总结，探索如何结合前期调研挖掘的问题，完善小野丫成长俱乐部的企业形象设计。通过小野丫成长俱乐部的视觉形象设计实践，帮助教育品牌形象设计更加规范化、统一化，强化用户与品牌之间的联系。文章基于用户体验设计对品牌形象设计进行创新，旨在使品牌在行业中占据更大的市场，使用户在体验中收获更舒适、高效、愉悦的价值，提高用户的整体体验。以期为教育品牌提供卓越的用户体验设计参考，提升品牌的用户满意度。
关键词：用户体验；品牌视觉形象设计；教育品牌
中图分类号：J53 文献标识码：A 文章编号：1672-7053(2025)01-0052-04
Abstract：With the prosperity and development of economy and society, the traditional single and passive choice can no longer meet the needs of contemporary consumers. Consumers are increasingly seeking differences, quality and diversified consumption experiences. Based on the principle of user experience design, this paper investigates and designs the visual image of "Little Wild Ya" Growth Club. Combined with the current market development, the application of case analysis method to analyze the education brand image cases, the use of literature research method to analyze and summarize the research, and explore how to combine the previous research and mining problems to improve the corporate image design of Ono Ya Growth Club. Through the visual image design practice of Ono Ya Growth Club, it helps educate brand image design to be more standardized and unified, and enhances the link between users and brands. This paper innovates the brand image design based on user experience design, aiming to make the brand occupy a larger market and use in the industry Households gain more comfortable, efficient and pleasant value in the experience, improving the overall experience of users. It is expected to provide excellent user experience design reference for educational brands and improve user satisfaction of brands.
Key Words：User Experience; Brand Vision Image Design; Education Brand
