基于模因论的东窑陶瓷文化创意产品设计研究
摘 要：研究基于模因论，探究东窑陶瓷文化创意产品的设计策略。首先，通过对东窑陶瓷文化具象模因、行为模因、意象模因的分析，识别并提取其核心模因。其次，运用选择、复制和变异等方法，将东窑陶瓷的核心文化模因融入现代文化创意产品设计中，既保留了其传统美学价值，又通过创新设计满足现代社会的需求，实现东窑陶瓷在现代文化创意产品设计的传承与推广。
关键词：工业设计；模因论；东窑陶瓷；文化创意设计
中图分类号：TB472 文献标识码：A 文章编号：1672-7053(2025)01-0130-04
基金项目：2024上海市教育委员会项目“高校美术人才工作室”——申韵东窑（0243-A1-8900-24-20）
Abstract：Based on memetics, this paper explores the design strategy of Dongyao Ceramics cultural creative products. Firstly, through the analysis of the concrete memes, behavioral memes and image memes of Dongyao Ceramics culture, the core memes are identified and extracted. Secondly, the core cultural memes of Dongyao Ceramics are integrated into the design of modern cultural creative products by using methods such as selection, replication and variation, which not only retains its traditional aesthetic value, but also meets the needs of modern society through innovative design, so as to realize the inheritance and promotion of Dongyao Ceramics in the design of modern cultural creative products.
Key Words：Industrial Design; Memetics; Dongyao Ceramics; Cultural and Creative Product Design
