浅谈设计创新下的研究：用户生活形态研究与人物角色构建
摘 要：随着当今社会的发展和经济量的增长，设计对创新含量的要求也增多，正是因为这种创新，使得企业积极开展创新项目。然而企业的设计不光来源于企业的投入和设计者的自身的实力，更为重要的是，产品的创新设计的好坏来源于消费者的认可。为防止创新的物品使消费者感到疑惑，以研究用户的行为中心寻找设计机会显得尤为重要。
研究用户本着从用户的生活入手，梳理建立人物角色的方法和过程，使得用户清晰化、目标用户相对准确化。
关键词：用户研究；人物角色构建；产品创新；生活形态
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)10-0089-03
Abstract：With the development of society and the increase of economic quantity, the demand for innovation content is also increasing. It is because of this innovation that enterprises are actively carrying out innovative projects. However, the design of the enterprise is not only from the input of the enterprise and the strength of the designer, but more importantly, the creative design of the product comes from the recognition of the consumers. It's important to look for design opportunities to study the user's behavior in order to prevent innovative products from confusing consumers.
The research user starts with the user's life and combs the method and process of establishing personas, which makes the users clear and the target users relatively accurate.
Key Words：User research; Character building; product innovation; Lifestyle
