亚历山大·麦昆“骷髅头”图案的符号学分析
摘 要：本文以符号学中的标出性理论来分析服装设计师亚历山大·麦昆的“骷髅头”图案。分别分析了其“骷髅头”图案中的正项美感和异项艺术性。得出的结论是，麦昆的作品的艺术性的存在的根基在于其异项的身份。当正项异项翻转，麦昆的作品也会随之失去魅力。
关键词：麦昆；“骷髅头”图案；标出性
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2017)10-0104-02
Abstract：in this paper, the mark theory of semiotics is used to analyze the "skull" pattern of fashion designer Alexander mcqueen. The beauty of the positive items and the artistic features of the "head" pattern are analyzed respectively. The conclusion is that the foundation of the artistic existence of McQueen's works lies in their different identities. When the same item turns over, McQueen's work loses its glamour as well.
Key Words：McQueen; "skull" pattern; marking
