广告招贴中图形语言形意转换过程的探究
摘 要：本文在强调图形语言在广告招贴中的作用的基础上，着重分析广告招贴中图形语言的形意转换过程，设计师熟练掌握图形创意中意与意、意与形、形与形三个阶段的转换过程，能够很好运用图形语言表达广告招贴的主题思想，充分显示图形语言在广告招贴中的主导地位。
关键词：图形语言；广告招贴；形意转换
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2017)10-0106-02
Abstract：in this paper emphasizes the role of graphic language in poster on the analysis of graphic language in poster form conversion process, the designer master of creative graphics Italy and conversion of meaning, meaning and form, form and shape the three stages of the process, can very good luck expression of advertisement theme of graphic language the full display, the dominant position of graphic language in poster.
Key Words：graphic language; in poster; form conversion
