后消费时期家电形态设计策略研究——以浙江慈溪、余姚地区的家电产业集群为例
摘 要：我国已实质进入后消费时期，多样性、高层次的生活需求引发家电产品消费的爆发式增长，为保持家电产品在新时期的市场竞争力，满足消费者的多层次需求，文章基于设计心理学和消费心理学解析后消费时期家电消费需求的转变，结合家电产品的特点与浙江慈溪、余姚地区的家电产业现状，提出基于实用主义哲学和产品族理念的形态设计策略，为相关企业的设计研发提供参考。
关键词：后消费；家电设计；实用主义；产品族
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)09-0029-02
Abstract：China has been substantially into the post-consumption period, diversity, high-level demand for living led to the explosive growth of home appliances consumption, to maintain the market competitiveness of home appliance products in the new period, meet the multi-level needs of consumers, the article analysis the changes in home appliances consumer demand based on the design psychology and consumer psychology, combined with the characteristics of home appliances and the status of home appliances industry in Cixi Yuyao area of Zhejiang Province, propose form design strategy based on pragmatism and product family philosophy, provide reference for the design and development of related enterprises.
Key Words：Post-consumption; Home appliance design; Pragmatism; Product family
