汉代云纹瓦当纹样在茶包装设计中的应用
摘 要：传统文化元素被应用于现代设计中已成为一种流行趋势，瓦当，属于中国特有的文化艺术遗产。汉代瓦当数量多、种类丰富、制作规整、纹饰图案井然有序。将汉代瓦当纹样运用到茶包装设计中，使茶包装从图案、色彩、主题等方面都能体现传统文化的内涵。通过对瓦当艺术特征及文化分析，结合现代图形的构成法则与茶包装的发展趋势，将汉代特色文化与茶叶包装设计相结合，实现了传统图形与现代流行风格的融合，不仅使茶包装体现出汉代文化的魅力，而且可以实现汉代文化的传承与创新。
关键词：汉代瓦当；云纹；茶文化；包装设计
中图分类号：TB482 文献标识码：A
文章编码：1672-7053(2017)09-0033-02
Abstract：Traditional cultural elements have been applied to modern design has become a popular trend, Wadang, belonging to China's unique cultural and artistic heritage. Han Dynasty Wadang number, variety, rich production, decorative patterns and orderly. The Han Dynasty tile pattern applied to the tea packaging design, so that tea packaging from the pattern, color, theme and other aspects can reflect the connotation of traditional culture. Through the combination of the characteristics of modern art and the development trend of tea packaging, the combination of traditional culture and tea packaging design is realized by combining the artistic characteristics and cultural analysis of tile, and the fusion of traditional figure and modern fashion style is realized. The charm of the Han Dynasty culture, but also to achieve the Han Dynasty culture heritage and innovation.
Key Words：Han Dynasty Tile; moire; tea culture; packaging design
