现代大学校园文化表达新形式的应用与研究
摘 要：大学校园文化对于当代大学生来说，是进入校园后生活及学习的引路石、带领者。大学校园文化表达方式的单一性已经成为制约大学生了解学校、了解社会、了解行业及进行自身认知与成长的一大障碍。
本文将着重分析现代大学校园文化表达形式的应用更新、元素更新，通过对不同环境下学生的文化需求进行研究分析，探讨目前校园文化表达形式中的现存问题，探索出一条适应于现代大学校园文化的传播途径及新形式。
关键词：文化传播；互动性；新媒介；传播手段
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)11-0024-03
Abstract：The university campus culture is the guide for the students to live and study in a contemporary college. However, the monotonous methods of campus culture’s expression has become one of the constraints for college students to understand the school, the society, the industry and to establish their self-cognition and growth.
This essay will focus on the analysis of application update and element update of culture expression form in the contemporary university campus. Through studying and analyzing the cultural needs of students in different contexts, the current problems in campus culture expressing form is being discussed, which is aiming to discover new methods and forms of communication that are in accordance with the contemporary university campus culture.
Key Words：cultural diffusion; interactivity; new media; communication means
