高校视觉导视系统分析与形象色彩应用
摘 要：校园环境导视系统是高校公共环境中不可缺少的一部分。从实用功能上和高校整体视觉形象上来说，一个好的校园环境导视系统设计对高校整体视觉形象的提升有很大影响，并且还能在塑造良好的高校形象和建立高校品牌中起到推进作用，进而促进高校的发展。校园环境导视系统，它不仅需要选用经典的文字或者图案作为标志，还要选择合理的色彩进行搭配，从而提高导视系统设计的质量和传播效果，满足人们功能性和审美性的需求。当今社会色彩斑斓，人们对色彩的审美水平明显提高，对色彩的要求更加严格，所以我们研究色彩在校园环境导视系统的运用显得更为重要。
关键词：导视系统；视觉形象；色彩
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2017)09-0074-02
Abstract：The campus environment guidance system is indispensable to the public environment of colleges and universities. In terms of practical functions and overall visual image of universities, a good campus environment guidance system design can enhance the overall visual image of colleges and universities, so as to create a good image of colleges and universities, establish university brand, and promote the development of colleges and universities. It not only needs to select the classic text or logo as a symbol, but also choose a reasonable color to match, improve the quality of the design and quality of communication system to meet people's functional and aesthetic needs. Today's society is colorful, people's aesthetic level of color significantly improved, more demanding color requirements, so the study of color in the campus environment, the use of guidance system is particularly important. In this paper, through the campus environment guidance system in different designs in the specific application of the analysis, in the campus environment guide system design guide how to understand the system, the use of guidance system to create a more unique campus environment guide system.
Key Words：Guide visual; System visual; Color
