旅游景点视觉导向系统设计探析——以济南市为例
摘 要：旅游景点导向系统作为城市视觉导向系统的一个重要组成部分，必须提供清晰、易懂、正确的导向信息。在每一旅游景点图形标志的设计中，应选取该景点最知名、最具特色的建筑物或自然景观作为基本要素，并对其进行概括和提炼，使之平面化、剪影化。济南市旅游景点视觉导向系统方案在设计制作过程中充分体现了功能性与艺术性的统一、人与自然的融合，使其在拥有完整功能性的同时又具备了较高的形式美感，达到了预期效果，是城市视觉导向系统设计成功案例之一[1]。
关键词：旅游景点；视觉导向系统；图形设计
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2017)09-0078-02
Abstract：as an important component of urban visual guidance system, tourist attractions guidance system must provide clear, understandable and correct guidance information. In the design of every tourist attractions of graphical signs, should select the most famous attractions, the most distinctive buildings or natural landscape as basic elements, and carries on the summary and refining, the plane, the silhouette of. Ji'nan city tourist attractions vision guidance system scheme in the design of the production process, fully embodies the unity of function and artistry of man and nature, which has a complete function in the form of beauty, but also have higher, to achieve the desired effect, is one of the successful case of city vision guidance system design.
Key Words：tourist attractions; visual guidance system; graphic design
