O2O模式下“少即是多”理念在中式外卖餐盒中的设计与探索
摘 要：本文以外卖O2O平台下中式外卖餐盒为研究对象，针对其简陋的餐盒、回收率低下等缺陷和不足进行了全面分析，提出“少即是多”的设计理念。探析了它在外卖餐盒设计中的具体应用，力求改善线下外卖餐盒的质量，提高整体品质，以达到少即是多的设计需求。
关键词：餐盒设计；“少即是多”理念；O2O外卖平台
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)12-0017-02
Abstract：The purpose of this article is to investigate Chinese take out containers under current O2O platform, and raise a concept of “less is more” with a systematic analysis of the drawbacks like rough design and low rate of recovery. Searching for the application of this concept in design of take-away container, we try to improve the overall quality in order to achieve the design requirement of “less is more”.
Key Words：take out containers;“Less is more”concept; O2Otake-out platform
