探析包装材料的创新应用方法
摘 要：通过对材料的创新应用方法的研究，帮助包装设计树立更具创新价值和产能价值的地位，以创新性设计理念与创新性材料应用手法赋予产品更高的附加价值，提升企业品牌与产品的错位竞争能力。通过运用文献查阅、资料分析、跨学科比较、个案研究等多种方法，对包装材料各类创新应用的形式进行梳理，归纳总结出现代包装设计中材料的主要的创新应用方法。四类组合形式，即解构的组合形式、打破习惯认知与思维定式的材料应用、运用仿生设计赋予包装材料感性色彩、应用新兴科技材料与技术。
关键词：包装设计；材料；创新；应用方法
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)12-0028-02
Abstract：Help establish more innovative packaging design value and production value with the research on the innovation of the material application methods. With innovative design concepts and innovative material application technique, give higher added values of products and improve enterprise brand and products with the dislocation of the product competition ability. Through methods including literature review, data analysis, Interdisciplinary comparison, case study, tidy the forms of all kinds of innovative applications of packaging material and summarizes the main packaging materials in the modern design.Innovative application methods of packaging materials including Open innovation design ideas and Concrete means and technology of design. It mainly embodied in four categories, namely the combination form of deconstruction, breaking the habit cognition and thinking pattern of material application, gives the perceptual color packaging materials using bionic design, application of new technology materials and technology.
Key Words：Packaging Design; Materials; Innovate; Application Method
