设计思维能力的启发与培养——以广告设计教学为例
摘 要：为满足市场对于广告设计人才的需求，国内各学校一直在对广告设计专业教学方式以及教学内容进行着改革调整，重点关注对学生展开了设计思维以及创新思维等能力的培养。本文以广告设计课程的设计思维培养为例，通过对设计与思维之间关系的分析，从提升学生观察发现能力、联想思维、知识积累、探索出设计思维能力科学培养与启发的方案，旨在优化人才设计思维培养方式，保证广告设计教学开展效果。
关键词：设计思维；观察发现；联想思维；广告设计教学
中图分类号：G64 文献标识码：A
文章编码：1672-7053(2017)09-0093-02
Abstract：In order to meet the demand of advertising design talents, domestic schools have been reforming the teaching methods and teaching content of advertising design specialty, focusing on the cultivation of students' ability of design thinking and innovative thinking. This paper takes the design thinking training of advertising design courses as an example, through the analysis of the relationship between design and thinking, from the perspective of improving students' ability of observation and discovery, association thinking, knowledge accumulation, exploring the scientific training and inspiration of design thinking ability, the purpose is to optimize the training mode of talent design thinking, to ensure the effect of advertising design teaching. In order to meet the demand of advertising design talents, domestic schools have been reforming the teaching methods and teaching content of advertising design specialty, focusing on the cultivation of students' ability of design thinking and innovative thinking. This paper takes the design thinking training of advertising design courses as an example, through the analysis of the relationship between design and thinking, from the perspective of improving students' ability of observation and discovery, association thinking, knowledge accumulation, exploring the scientific training and inspiration of design thinking ability, the purpose is to optimize the training mode of talent design thinking, to ensure the effect of advertising design teaching.
Key Words：Design thinking; To observe and discover; associative thinking; Advertising design teaching
