如大潮涨潮般兴起的国内文化创意产业园中的文创产品
摘 要：随着国家政策对文化发展的日益重视和支持，国内各个城市的文化产业园纷纷涌现。随之诞生的是园中充满地域特色和文化气息的文创产品。博物馆，城市公园，历史街区等文化地标区都日益热衷推出自己的文创产品以获得更多的旅游人气与资金回笼。但在某些文创产品(如故宫博物院的周边)热卖的同时，更多的与“网红周边”类似的文创产品却始终无法受到文化消费者的宠幸。在目前国内的文化消费市场远得不到满足的情况下，大多文创产品却在市场上遇冷。这说明一方面国内的消费者们越发热衷于文化消费，消费眼光也越发高了。另一方面也可看出，国内现有文创产品大多有着过于“批量化，超速化，短期化”的特点。在本文中，我想以成都近年光鲜开业却又迅速黯淡下去的文化产业园区的产品为例，探讨一下国内遇冷的文创产品的问题所在。
关键词：文化产业园；文创产品；文化消费；产品开发
中图分类号：TB472 文献标识码：A
文章编码：1672-7053(2017)12-0077-02
Abstract：With the national policy for the cultural development of increasing attention and support, the domestic cities of the cultural industry park succession.Followed by the industrial park is full of regional characteristics and cultural flavor of product.Museums, parks, historical blocks and other cultural landmarks are increasingly keen to launch their own products in order to obtain more tourism popularity and capital return.However, when some of the cultural products (such as the National Palace Museum products) become more and more popular ，other similar products can not be favored by consumers.In the current domestic cultural consumption market is far from being satisfied, most of the products are not recognized by the market.This shows that on the one hand, domestic consumers are increasingly keen on cultural consumption, while consumer spending is getting higher and higher. On the other hand , we can find that in the domestic a lot of products are "mass, speeding, short-term" . I would like to take Chengdu Cultural and Creative Industry Park as an example.In recent years the products of the park once had been prosperous, but fast decline.In this paper,I will discuss this problem .
Key Words：Cultural and Creative Industry Park; Cultural and creative products; Cultural consumption; product development
