中国画元素在插画设计中的应用
摘 要：在插画设计领域，由于国外各种风格影响，使我们的作品越来越远离民族个性，中国插画设计融入中国画元素是中国未来插画发展的必然趋势，并且进一步推进插画设计向着一个多元化的方向发展。因此现代插画设计如何认识传统文化并从其技法中汲取养分，立足于本民族的文化传统及审美意识，表达本民族人民的思想感情和艺术审美情趣，怎样把中国传统文化的精髓融入到现代插画设计理念中，是插画工作者所面临的课题。
关键词：商业插画；中国画元素；运用
中图分类号：J524 文献标识码：A
文章编码：1672-7053(2017)12-0085-02
Abstract：in the illustration design field, because of various foreign style, make our work more and more from the national character, Chinese illustration design elements into Chinese painting is the inevitable trend of the future development of Chinese illustration, and further promote the development of illustration design toward a direction of diversification. Therefore, how to understand the traditional culture of modern illustration design and learn from its techniques, based on the national traditional culture and aesthetic consciousness, the expression of people's thoughts and feelings and aesthetic taste, how to put the essence of China traditional culture into the modern illustration design concept, is the illustrator of issues facing.
Key Words：commercial illustration; elements of Chinese painting; application
